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Why website maintenance is important?

Is your website living up to expectations? Is it driving traffic and revenue for your business? Are you getting a solid return on your website investment? If you answered “no” to any of these questions, read on…

you may be thinking to yourself, I did everything right. I got a professional company to design a great looking website and did some SEO work to help make sure I had the right focus and content on search engines. But it just isn’t producing like I expected with time.

The problem is a common one. We call it the “build it and forget it” syndrome. You work really hard at creating a beautiful and engaging website, but then get busy and move on to other things letting your website languish and lose its luster.

But does it have to be that way?

Show Your Website Some Love – And it will Love You Back

One of the most often overlooked components – yet one of the most critical components – to any successful website strategy is ongoing maintenance. While the initial website project is critical to creating the right foundation, the ongoing maintenance and upkeep is where you’ll really see your website shine. That is where you’ll really start to maximize the return on your investment.

Make the right impression for your business

Ever go to a business-networking meeting and get a business card from someone? One of the first things people do after they get back to the office is look up the company’s website.

What is the first impression they get?

Is the “Latest News” a year old? Is the copyright date in the footer from 2 years ago? Is the website not compatible on phone or comes broken or backdated? Is the website slow or lagging?

If you answered “yes” to any of these questions, then you may be leaving your prospects with a poor first impression of your company and leaving business on the table.

On the other hand, if your site is up-to-date, you will be communicating that your company is able to stay on top of things and communicate well, someone whom your prospect can trust.

Give Your Visitors a Reason to Come Back

As they say in marketing, it is easier to keep a customer than to get a new one. What is one of the best ways to do this online? Make sure you are providing relevant, up-to-date information that helps them accomplish their goals. Perhaps this is your monthly newsletter and blog or the latest special offers.

By keeping your site current and informative, you begin to develop a solid trust relationship with your customers and prospects. This trust is hard to gain and easy to lose. Help build their trust by providing the latest and most up-to-date information on your website.

Boost your Search Engine Ranking and Drive More Traffic

Search engines love fresh content. The more often you update your website, the more often the search engine crawlers will visit your site and boost your rankings. And the reverse is true as well. After a site has not been updated in a while, the search engines quit crawling it and your rankings may begin to drop for important keywords.

Search engines like Google and Bing search, keep updating their engines and crawlers to keep up with the user search data. Not only showing the search engines that your site has fresh content help to boost your rankings, it also gives you more opportunities to rank for specific keywords and get you up on the search listing.

Your Website Needs to Grow and Evolve to keep up with Current Technology…

The web is ever-growing and changing. New technology is constantly evolving for accessing your content. Is your website keeping up?

There are two common approaches to accommodating new technology. You can make regular but smaller incremental changes over time, or you can do a complete refresh every few years. While a complete refresh is tempting and even sometimes needed, a better and more affordable approach is to make smaller incremental changes over time.

Overview, what we cover under website maintenance every month:

  • Website testing
  • Improving Search engine ranking
  • Improving search listing
  • Code updates in compliance with current technologies
  • Cache cleaning and data management
  • Malware detection and cleaning
  • Fixing flaws & issues based on user browsing analytics, reports & error logs
  • Website & Database backup

 

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